In order to enhance and demonstrate cultural self-confidence, improve national cultural soft power and Chinese cultural influence, and promote the integration of cultural undertakings, cultural industries and tourism, in March 2018, People's Republic of China The Ministry of Culture and Tourism was established with the approval of the State Council. This indicates that the integration of cultural tourism has risen to the level of national development strategy, and the development of integration of cultural tourism, cultural research and development, and market development have also shown a prosperous state. Under such policy and market guidance, Zhejiang Province actively promotes the development of the integration of cultural tourism, explores the construction path of the experimental zone for the integration of cultural tourism, and further clarifies the goal of promoting of the national cultural and tourism integration development model, building the “best poetry and painting Zhejiang” in China and constructing Chinese cultural highlands.
On June 11th. 2019, under the guidance of the Zhejiang Provincial Department of Culture and Tourism, the 50+X Cultural and Tourism Integration High- Quality Development Seminar and the Cultural and Tourism Integration Development Planning Centre opening ceremony held grandly in Zhijiang Hotel, Hangzhou. The president of the Palace Museum, Shan Yuxiang and the Present of the China Tourism Research Institute, Dai Bin, the president of the Zhejiang University Tourism and Leisure Research Institute, Pang Xuequan attended the meeting with more than 200 other industry celebrities, experts, scholars and outstanding representative of enterprises. They witnessed this historical moment. Chengbang Design Group Co., Ltd. was invited to attend the event.
Grand opening ceremony
Xu Peng, deputy director of the Zhejiang Provincial Department of Culture and Tourism, and Jia Xiaodong, the president of the Zhejiang Culture and Art Research Institute, participated in the opening ceremony of the Cultural and Tourism Integration Development Planning Centre. In the following speech, president Dai Bin pointed out that the integration of culture and tourism must base on the theoretical hard- core of Beautiful Life, practical orientation must support by big data,? practical path subjects to the market as the theoretical carrier.
rigorous while easy atmosphere at the seminar
During the seminar, leaders of government, industry experts and scholars, and representatives of enterprises, all expressed their views on issues such as “exploration of the construction path of the experimental integration zone for the integration of the cultural and tourism reform” and “new ideas, new models and new paths for the integration of cultural and travel development”.
Chengbang Design Group -? Dean of Hangzhou Shangda Tourism Planning and Design Institute Co., Ltd. Tang Daijian
In the topic of “New Ideas for the Integration of Culture and Tourism”, Tang? Daijian, the president of Chengbang Design Group-Hangzhou Shangda Tourism Planning and Design Institute Co., Ltd., analyzed the difference between culture and tourism in a simple way. He believed that the concept of Chinese culture, in addition to the level of knowledge, also has the function of education, with three characteristics of inheritance, regionality and diversity. And tourism is an economic activity of spatial displacement. He pointed out that in order to achieve effective integration of culture? and travel, it is necessary to take the market as the guideline, fully digging into the uniqueness of culture and intensively cultivating it, and creatively combine it with modern technologies such as AI and big data.
Yang Fengying, Vice President of Chengbang Design Group Tourism Planning Institute, shared the topic
In the topic of “New Mode of Integration of Culture and Tourism”, Yang Fengying, vice president of Chengbang Design Group Tourism Planning Institute, discussed the innovations of content, market and IP in the development of cultural and tourism integration. She proposed that in the “age of experience” the integration of culture and tourism is inseparable from innovation, which means breaking the boundaries of culture and tourism in terms of design. At the same time, it is necessary to use the "Blue Ocean Law" to break the boundaries of competition, and to reconstruct existing resources, making them non-replicable cultural travel products, and through hyperlink the market with products via IP to meet the needs of mainstream clients, ultimately realizing the value of the product.After the meeting, Chengbang Design Group also signed the “Strategic Cooperation Framework Agreement on Joint Construction of the “Cultural and Tourism Integration Development Planning Centre” with the Zhejiang Culture and Art Research Institute”. The two sides will jointly carry out research on the integration of culture and travel, planning, consulting and training, and jointly build a think tank, planning institute and training place in the field of culture and tourism? integration. In the future, Chengbang Design Group will continue to shoulder the mission of the integration of culture and tourism, and actively create a new chapter in the integration of culture and travel!